Limited Edition Bomber Jacket
COMPANY OF HEROES 3Visual Development + Concept // Creative Direction // Art Production + Management
Assigned the responsibility of creating a unique bomber jacket for community giveaways and competitions, I spearheaded the creative direction, working closely with Insert Coin to design a bespoke Company of Heroes 3 branded jacket inspired by iconic WW2 military tanker jackets.
Armed with reference and inspiration, the creative process began by designing and creating early mock-ups that showcased ideas for the jacket's cut, detailing, and fabric selection. Delving further into the aesthetic nuances, color swatches were chosen to authentically capture the essence of WW2 military aesthetics. Simultaneously, attention was given to creating and selecting patch designs, with careful consideration of size and placement for maximum visual impact. The attention to detail produced a distinctive end product that embodied the historical influence while still retaining a modern style.
In addition to marking the game's release, this limited edition apparel generated excitement, playing an important role in encouraging further community engagement in giveaways and events.
Staff Apparel & Swag
COMPANY OF HEROES 3Concept // Creative Direction // Production
Designing apparel for brand representation during industry events, developer diaries, livestreams and staff gifts served as a strategic endeavor aimed at bolstering the visibility and recognition of the Company of Heroes 3 (COH3) brand.
The design process required a strong understanding of the COH3 brand identity in order to integrate elements that echoed the themes and aesthetics of the game, whilst keeping in mind production constraints such as artwork complexity, colour limitations and scaling requirements. The goal was to create versatile and stylish apparel that not only aligned with the brand’s image but also assisted to foster a sense of unity and pride among staff members.
The apparel became a powerful tool for brand visibility and recognition, reinforcing and strengthening the presence of Company of Heroes 3.
