CANBERRA INSTITUTE OF TECHNOLOGYPublication & Print Design
Visual Development // Project Management // Art Production
COURSE GUIDE // The annual course guide is a vital publication for Canberra Institute of Technology (CIT). It is the go to handbook for staff and students for assisting and planning educational pathways. The challenge was to collate the information and create an updated publication that was visually different from previous years, whilst keeping within the boundaries of the CIT style guidelines. The front cover utilizes geometric shape language paired with striking vibrant colours to grab the users attention. The printed version incorporated UV spot coatings, paired with a soft touch velvet matte stock, to give the publication a custom touch. These details made the course guide stand out from competitors and assisted in raising CIT’s profile within the market.
PRINT MATERIALS // Canberra Institute of Technology (CIT) design department required an update to their marketing material. The client wanted tangible material that they could handout at information sessions and events. Based off the supplied information and budget, a trifold was recommended to the client. Colour was utilized to separate the different disciplines, however, a similar layout was maintained to ensure a consistent look and feel within the department material.
The eye catching designs created a fresh look for CIT design department whilst keeping within the branding guidelines.
PRESS ADVERTISEMENTS // for local magazines and newspapers are a common form of advertising for Canberra Institute of Technology (CIT). The challenge was to design advertisements that embodied the key message of the advert, fit in with the current CIT style and were relevant to the target audience. Furthermore, the material would commonly be required to be adapted to fit multiple specifications ranging across print and digital spaces. This would require a restructure of the composition to fit a vastly different specification, whilst keeping the same look and feel. The designs make use of bold shapes, striking imagery and vibrant colours to ensure that they stand out amongst competitors and other advertisements. The text is laid out with hierarchy and legibly in mind. Although restricted to one font family due to compliance with company style-guide, character formatting is applied subtly to enhance certain words and create greater impact and interest.
